Urdu journalism : it's a mission

THERE are nearly 3,000 Urdu newspapers in the country, informs M. H. Lakdawala in his piece that forms part of Practising Journalism, edited by Nalini Rajan, from Sage (www.indiasage.com). "Urdu is the fourth largest press, after Hindi, English and Marathi," but the circulation has been falling, notes the author. "At least 103 Urdu dailies and newspapers have ceased publication during the last five years, while another 100 are on the verge of death... Most of the papers are printed just to maintain records and to get advertisements."

Development is `no story' in the Urdu media, comments Lakdawala. Instead, their focus is on three Es — emotional stories, encouraging stereotypes and embellishing the traditional community leadership. "Ironically, many Urdu journalists behave like preachers rather than as professional journalists. For many, Urdu journalism is more a mission than a profession."

That should ruffle a few feathers!

http://www.thehindubusinessline.com/mentor/2005/08/08/stories/2005080800131000.htm