Sahara Samay to launch an Urdu channel
Looks like Urdu TV channel market is heating up. After al-jazeera, sahara samay is the biggest channel to announce a Urdu division.
Sahara Samay to launch an Urdu channel
agencyfaqs!
NEW DELHI, March 1
Sahara Samay, a part
of Sahara India Mass Communications, is all set to launch an Urdu news channel by May 2006.
Prabhat Dabral, head, Sahara Samay Rashtriya, says, “We plan to launch an Urdu news channel within the next three months.”
Dabral explains the need for the channel: “We have about 50 live bureaus, which no other channel can claim to have. With this kind of infrastructure, we thought why leave the huge Urdu market untapped. Moreover, we have a huge market share when it comes to the Urdu print editions in India and abroad.”
When asked about the cost of launching another news channel, Dabral says, “The necessary infrastructure is already there when one is part of a large bouquet. It’s only the operational costs that one needs.”
Meanwhile, ‘Roznama Rashtriya Sahara’, the Urdu daily from the Sahara Group, is also planning to launch 10 new editions within the next three months.
At present, the daily has three editions from Delhi, Lucknow and Gorakhpur. The next destinations are likely to be Mumbai, Patna and Kolkata, followed by Hyderabad.
Dabral says, “India is still a big market for the Urdu language. Our daily edition and the weekly international edition, ‘Aalmi Sahara’, are performing well in terms of readership and circulation figures.”
The Urdu daily currently boasts of columnists such as IK Gujral, Kuldip Nayar, Syed Shahabuddin and Syed Soharwardi. Dabral says, “These columns will be continued with a few additions in terms of features and columns.”
Dabral says that the local editions will have about two pages of local content. The cover price will be different for each edition, depending on the city and production costs. The Delhi edition is currently priced at Rs 2. Dabral adds, “We have our own printing presses in cities such as Lucknow and Patna and we have already rented a few more printing centres. So, production will not be a problem.”
According to Dabral, the editorial and marketing teams are already in place. The promotion campaign has already begun through in-house print mediums and TV channels, but the marketing strategy is still to be finalised.
© 2006 agencyfaqs! story fileby Ananya Saha
http://www.agencyfaqs.com/news/stories/2006/03/01/14324.html
Sahara Samay to launch an Urdu channel
agencyfaqs!
NEW DELHI, March 1
Sahara Samay, a part
of Sahara India Mass Communications, is all set to launch an Urdu news channel by May 2006.
Prabhat Dabral, head, Sahara Samay Rashtriya, says, “We plan to launch an Urdu news channel within the next three months.”
Dabral explains the need for the channel: “We have about 50 live bureaus, which no other channel can claim to have. With this kind of infrastructure, we thought why leave the huge Urdu market untapped. Moreover, we have a huge market share when it comes to the Urdu print editions in India and abroad.”
When asked about the cost of launching another news channel, Dabral says, “The necessary infrastructure is already there when one is part of a large bouquet. It’s only the operational costs that one needs.”
Meanwhile, ‘Roznama Rashtriya Sahara’, the Urdu daily from the Sahara Group, is also planning to launch 10 new editions within the next three months.
At present, the daily has three editions from Delhi, Lucknow and Gorakhpur. The next destinations are likely to be Mumbai, Patna and Kolkata, followed by Hyderabad.
Dabral says, “India is still a big market for the Urdu language. Our daily edition and the weekly international edition, ‘Aalmi Sahara’, are performing well in terms of readership and circulation figures.”
The Urdu daily currently boasts of columnists such as IK Gujral, Kuldip Nayar, Syed Shahabuddin and Syed Soharwardi. Dabral says, “These columns will be continued with a few additions in terms of features and columns.”
Dabral says that the local editions will have about two pages of local content. The cover price will be different for each edition, depending on the city and production costs. The Delhi edition is currently priced at Rs 2. Dabral adds, “We have our own printing presses in cities such as Lucknow and Patna and we have already rented a few more printing centres. So, production will not be a problem.”
According to Dabral, the editorial and marketing teams are already in place. The promotion campaign has already begun through in-house print mediums and TV channels, but the marketing strategy is still to be finalised.
© 2006 agencyfaqs! story fileby Ananya Saha
http://www.agencyfaqs.com/news/stories/2006/03/01/14324.html
posted by webustaad at 5:59 PM
3 Comments:
HYDERABADS SIASAT URDU DAILY EDITOR IN SEX RACKET
A Hyderabad based urdu newspaper siasat editor mr amir ali khan and mr mazhar and mr alamdar were involved in a sex racket today as exposed by MIM floor leader in the state assembly in which a young girl was sold to alleged sex racket after being brought in a trap by offering her a scholarship and then taking her to a farmhouse and raping her which are seirous offenses and even forcing her parents not to file a police complaint and threatnig them with dire consequences.Even the National Law Trust has sent a letter dated on 14-09-2006 signed by its Chairman Mr Khalid Nishu to all the Newspaper editors to take up the story as it damages the reputation of the media and the victim Mrs Mariam Fatima had even met the President of India seeking justice and the State Home Minister has appointed a team led by deputy Commissoner of police Mr Madhu Sudan Reddy IPS to investigate the case as promised by the Minister in the Assembly .
Good Morning Sir
My name is Arif khan iam an psot graudate in political science my e mail id is arifmunna2003@yahoo.com iam intrested to handle the news paper distribution as well as reporter for sahara news channel for our city Kadapa of Ap indis kindly provide me the opportunity
hello sir,
I m Saood Akhtar Ansari from Delhi. I hv done one year advance diploma in mass communication and journalism and I m pursuing graduation. I would like to apply as a reporter in your channel. My email id is saood011@yahoo.com
thank you.
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