Sahir : The Magician of Words
Early on poets were attracted to the movie industry and this relationship between Indian movies and Urdu writers/poets has been mutually beneficial. Sahir is the biggest name when it comes to Urdu poets who gave super-hit songs and still made a name in the Urdu literature. Other important names are Kaifi Azmi, Majrooh Sultanpuri who enjoy important status in both Bollywood lyrics world and Urdu literary history.
Sahir continues to have a big fan followings even today, 24 years after his death. Sahir means magicians and true to his pen name he was a magician of the words, his most bitter poems still sound sweet, and that's the power of Sahir and Urdu language.
Here is the biography of Urdu on Urdustan
and a profile by Outlook Indian magazine:
The Poetry Of 'No' : Profile of Sahir Ludhiyanvi